About Pod DigitalA Team of Marketing Pioneers

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Results

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Performance-led. People-first. Pod Digital Marketing.

At Pod, we know better marketing starts with better collaboration. So much so that Pod is proudly a family-run business. We’re a tight-knit team of marketers, analysts, strategists and creatives who work closely across departments to drive real results. Every channel is fuelled by data. Every campaign is shaped by insight. Every decision is informed by performance.

In addition to this knowledge and experience, each client is guaranteed the personal touch thanks to the deep family connections upon which the company is founded.

Whether it’s SEO, paid media, AI search, email, video or social, we use content to connect strategy, technology and outcomes. Our team works together to make sure what we create is not only effective but measurable.

The name Pod reflects how we work. Like whale pods, we’re agile, intelligent and built for cooperation. We operate with transparency and shared goals to help businesses grow faster.

We’re proud to be the trusted partner that ambitious brands turn to when they want growth backed by strategy and substance.

Our Story at Pod Digital MarketingA Track Record of Growth

1

2006–2011: The Foundation

Our Managing Director, Mike McKinlay, founded Creare and grew it to 250 staff and 4,500 clients across SEO, PPC and web. In 2011, he sold the business for £8 million.

2

2016: Pod Begins

Mike launched Pod Digital to build a new kind of marketing agency. One that focused on joined-up performance across SEO, paid, social, content and web. Now with the support of his wife and daughter, Mike could set his mind on the future of Pod, whilst ensuring the business retained a personal, approachable and trustworthy mindset. From day one, we’ve been driven by data and built around results.

3

2023: Pod Grows

We launched Telephone AI to tackle a major sales challenge. Mike’s long-term vision is to mentor the next generation of digital marketers, as they navigate the world of AI and all it has to offer. During our research, we discovered that up to 70% of inbound sales calls were being mishandled. Our platform provides real-time feedback and expert-led training to improve outcomes and close more sales.

4

2025: Pod Today

Today, AI is embedded into our Telephone AI platform. We continue to invest in tools and training that deliver meaningful results for our clients. Our digital marketing services have expanded and evolved, but one thing stays the same: our focus on using data to drive decisions and content to bring strategies to life. When a client engages with Pod, they become part of the Pod family. Together, we promise to deliver cutting-edge strategies with a personal touch.

What’s Next?

If you’re ready to unlock better performance across every channel, we’d love to talk. Whether you need to improve your search visibility, increase conversions or sharpen your strategy, we’ll help you get there.

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