SEOAre your Competitors Ranking Above You?
We understand how crucial it is to drive traffic and turn clicks into loyal customers. We keep things clear and straightforward. No jargon, no fluff – just honest, results-driven SEO that delivers. From on-page optimisation to local SEO strategies, we handle it all to boost your online presence effectively.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
SEO Leicester
Businesses large and small choose Pod Digital as their SEO Agency in Leicester as we deliver measurable results for clients locally and nationwide.
With the digital space being more competitive than ever, our experienced team go above and beyond to create strategic and results-driven strategies that take you above the competition.
We prioritise results that matter to your business, whatever they are. Whether you are looking to rank higher on Google, drive more traffic to your services or convert more sales, we hear you and can get you there.
As a leading SEO company in Leicester, Pod Digital is built on foundations of integrity, transparency and digital success – we form our partnerships based on trust, loyalty and collaboration.
Looking for guaranteed results?
The Pod Digital SolutionCore SEO Strategies
We deliver data-driven SEO strategies tailored to your business needs. From site migrations to local/national SEO, our expert team can get your website ranking above your competitors. Read our core SEO services and discover how we can help your business grow.
An SEO Agency in Leicester, Leicestershire
That Actually Delivers
As a local SEO company in Leicester, we deliver innovative solutions to grow your business’ online presence. SEO offers the highest return on investment of any digital marketing strategy. Our SEO executives continually adapt their strategies to keep up to date with algorithm changes, maximising traffic to your website. Over 50% of clicks are from sites in the top 3 positions, showing the importance of SEO in business. We do things differently at Pod Digital. We work collaboratively with the other “pods” of our business to create meaningful campaigns that deliver better results.
Our Process
Our PortfolioEngage, convert and perform
Our PeopleYour SEO Team
Maisie
Head of SEO
Charlie
Company Director
Sam
SEO & Content Account Manager
Joe
SEO & Content Account Manager
Jonny
SEO & Content Account Manager
Lucy
SEO & Content Account Executive
Leanne
SEO Account Manager
Melissa
Account Manager
Mayank
Marketing Data Analyst
Praneeth
Marketing Data Analyst
Jenith
Marketing Data Analyst
Questions?FAQs
What does SEO stand for?
SEO stands for Search Engine Optimisation and is the process of improving the quality and frequency of traffic to your website. As opposed to paid traffic, SEO targets organic search and works to push your website up to page 1. Essentially, SEO improves your website to make it more visible when potential customers search for products or services.
Why SEO is important?
While paid advertising, social media and other online channels can help drive traffic to websites, search engines are the primary source of online traffic.
Organic search results occupy more digital space, appear more trustworthy to users and receive significantly more clicks compared to paid ads.
According to Moz, SEO offers around 20X more traffic potential than PPC on both mobile and desktop.
What are the four main types of SEO?
The four types of SEO are:
- On-site SEO – This focuses on optimising the content and structure of your website to ensure search engines can crawl and index your pages effectively. This includes keyword research, optimising meta data, improving user experience and angling your content so that it is valuable to your target audience.
- Off-site SEO – This involves improving your website’s authority through backlinks and external signals from trusted sites. This can also be achieved through engaging with relevant influencers and building an online presence that signals credibility and trustworthiness to search engines.
- Technical SEO – Technical SEO ensures that your website is applicable for search engines to crawl and index without any issues. This includes optimising site speed, fixing broken links, improving mobile usability, implementing secure connections (HTTPS) and addressing other factors that may affect a site’s crawlability and indexation.
- Local SEO – This is crucial for businesses that rely on location-based searches. It focuses on optimising your website to rank higher in local search results. This can involve optimising your Google My Business profile and ensuring your business appears in relevant local directories.
All of which we provide at Pod Digital, in our comprehensive SEO strategies.
How do you measure the success of an SEO campaign?
The success of an SEO campaign can be measured by assessing keyword ranking positioning, organic search traffic improvements, higher click-through rates (CTR), more conversion rates or a higher return on investment. As an experienced SEO agency, we utilise a combination of these metrics to track your campaign’s progress and make data-driven decisions to enhance performance.
How long does it take to see results from an SEO campaign?
It’s difficult to pinpoint exactly how long it will take to see results from an SEO campaign however, a successful SEO campaign requires time to set up and optimise. SEO is a long-term approach that must be continually developed and refined. The time it takes to see results from SEO campaigns depends on factors such as the competitiveness of your industry, the quality of your content and optimisation efforts.
Generally speaking, you can start seeing improvements in your search rankings within a few weeks. Over the next 6 to 12 months, you’re likely to make significant progress towards achieving your business objectives. For a more tailored estimate on how long it will take for your business to see results, feel free to contact our team.
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
On/Offline Attribution Coming Soon
Data Analysis Coming Soon
Results-Driven SEO Agency
As a results-driven SEO agency that has helped transform the online success of hundreds of businesses, we believe in dreaming big and achieving even bigger. With our data-driven approach, we work collaboratively with our clients to create technical and tactical strategies to secure you results.We all know that the e-commerce market is highly competitive. Over 75% of people shop or find a service online every month, which is why your business needs a unique SEO strategy created just for you. You can stand out above the rest with the help.The nature of business isn’t always linear, so we’re flexible. Get in touch with the Pod Digital team today to find out more about the payment plans we can offer you.
Our Latest Articles
How Topic Clusters Help You Win in SEO and AI Search
By Hannah Smith on 22nd August 2025
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised blogs[...]
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
AI Search vs. Traditional Search: Where Should You Invest Your SEO Budget?
By Maisie Bee on 12th August 2025
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
Instagram’s SEO Shift: Why July 2025 Marks a New Era for Organic Content
By Maisie Bee on 23rd July 2025
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice Search Optimisation: Preparing Your Website for the Future
By Maisie Bee on 16th July 2025
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which is[...]
How Much Should You Spend on SEO?
By Jonny Seals on 13th June 2025
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are “How[...]