Social Ecommerce Marketing
Make some friends.
Why Social Media Marketing?
Here at POD Digital, we believe that social media ecommerce is a crucial part of a business’s marketing strategy.
After all, how many other marketing techniques give you direct access to your target audience?
When utilised correctly and efficiently, social media allows you to communicate directly with your audience to grow your brand awareness and develop a meaningful dialogue with your followers.
This is an invaluable insight into who your audience is and what they’re looking for. Having this information on hand will impact your future campaigns and how you develop your customer relationships.
There’s nothing more annoying than having something targeted at someone that isn’t relevant or useful to them.
Our Approach to Social Ecommerce
You will have a dedicated account manager who will get to know you and your business personally to achieve the best results. This is a vital ingredient in our ethos.
We work in ‘pods‘ which comprise of experts in every service offering; this means that when you are looking to speak to someone about your social commerce campaign, you know that the person on the other end is an expert and knows exactly how to deal with your query.
We believe this is invaluable and something that sets us apart from the competition.
To set up a campaign, we use the following roadmap:
Social Media Check-Up
We audit existing accounts to determine current activity and strategies. We will also examine your main competitor’s channels to learn how they are approaching their strategy. We ensure all of your social accounts and profiles are set up correctly and with a consistent brand message going forward.
Social Media Consultancy
We work with you to build a strategy for your social media marketing. This is entirely different for every company so yours will be customised to your business.
We encourage you to be actively involved in the content posting because no one knows your industry and your business better than you. Creating campaigns that promote interaction and sharing is our goal because nothing drives potential customers to the unfollow button quicker than endless streams of sales driven nonsense.
Social Media Monitoring
We will monitor all activity on your profiles and will pre-agree with you who will respond to comments and messages and how they are answered. This is to ensure a consistent voice is heard across the board that reflects your brand values.
Social Media PPC
Paid advertising in social media is a valuable tool for reaching your desired audience, this way you can target products and services to them that they are genuinely interested in. We create advertising campaigns for you that are shown to specific audiences.
With the implementation of the Facebook Pixel to your website, we can build audiences based on where the user is in the sales funnel and remarket accordingly. Incorporating your product catalogue into your Facebook advert account will allow adverts that instinctively show the user products they have been browsing based on the pixel data received.
Social Media Reporting
We will analyse all of the social media activity both paid and non-paid to keep up to date on all activity. This is one of the most important factors, not being able to interpret the data correctly could mean missed opportunities and potential overspend on poorly performing adverts. We will share all reports with you and discuss at our consultation meetings.
Something we believe strongly in but think is often overlooked is cross-channel promotion. It is so essential that messages being sent across all mediums are consistent and show the same brand values. We ensure social media activity, print ads, email marketing and web offers are all compatible and selling the same message.
Breathe New Life Into Your Social Campaigns…
This dynamic concept means that POD can bring a progressive process to the table, which we can then imprint into all aspects of your marketing.
We believe that success is borne by close working relationships that revolve around trust and communication.
When we set up your social commerce campaign, we sit down and get to know you and your industry so that we can transform ourselves into an arm of your business.
So, if you’re looking to drive traffic and revenue using social media, you’ve come to the right place. Fill out the contact form below and find out what we can do for you and your business.
Myths About Social
Social marketing’s ROI can’t be measured
It’s easy to think of the ROI of social media as unmeasurable, since it is a slow burn strategy and works best when it is not a direct sell. The truth is that it is measurable, as long as you are measuring the right aspects.
At Pod, we use a number of criteria like reach, traffic and leads, as well as some softer targets where appropriate, so as not to miss out on some of the other benefits gained from social media strategies.
Social media is only for the younger generation
As Facebook has developed, usage among the over 30’s has increased to current rates of about 40% demonstrating that this myth is far from reality. This trend is true of a number of social media.
At Pod, we look very carefully at your social media needs and strengths and work out a strategy aimed at maximising your social presence for your target audience.
Call 01455 564 564 or leave your details and we will get in touch.