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SEO (Search Engine Optimisation) is the art of making your website as useful and as relevant as possible in order to help it appear higher in Google search results. When you search for something on Google, you are presented with the list of results based on the term that you searched.
SEO also aims to improve the quality and quantity of visitors to your site, for example: You sell luxury handbags and you want people who are looking for Luxury handbags to come to your site. If you have good SEO, people who are looking for luxury handbags will be more likely find your site. If you neglect your SEO then you will see less valuable visitors and poor performance.
SEO is often overlooked when it comes to digital marketing, but once you start working on it, the pay-off is well worth it!
SEO is massively important in modern digital marketing. As SEO has evolved over the years, the methods you have to take in order to maintain good SEO are different now to what they would have been a few years ago. Times are difficult right now and digital marketing is more important than ever, so we are pleased to offer some helpful SEO tips.
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