Web Video Production
By 2022, online videos will make up more than 80% of all consumer internet traffic - this is 15 times higher than it was in 2017. Website video production has inevitably become a huge trend in the digital world, and it's the most popular way for users to absorb content and capture it. Videos have the power to engage with an audience base like no other form of content, which is why it's effective for businesses, especially ecommerce.
We take pride in being able to produce videos that inspire users to take action. When you work with POD, you get a creative an effective video production company that knows how to make an impact online. By using videos on landing pages on your website can increase conversions by 86%. Are you fully taking advantage of video?Get In Touch
Our Approach to Video Production
Research Your Audience / Decide Core Message / Conceptualise Idea: Who is your target audience? What is the main message you want to get across? What creative approach should we take with these videos?
Script & Storyboard: Come up with a script (if needed) to help get your message across and/or illustrate a storyboard to help visualise your idea.
Schedule Shoot / Write Creative Brief: Where should we shoot the videos and when? We produce a creative brief that includes all of the information that we have discussed so your goal for the video is clear.
Arrival / Logistics: Before we arrive at the shooting location, we ensure that scripts are written and approved and all arrangements have been made with any potential presenters/actors. We always like to make sure we have a clear idea of what kind of area we’ll be working in well before we arrive at the shoot; however, we will need to iron out any last minute logistical details to ensure a high-quality result.
Setup: After we’ve unloaded all the equipment we set up our kit, which includes the lighting and the camera, to ensure the shoot flows as smoothly as possible.
Actors/Presenters (Where Applicable): As soon as the script has been finalised by you, it is sent across to an actor or presenter. Before we begin rolling, we talk them through the script, set up an autocue if necessary and attach microphones for crystal clear sound quality.
Shoot: Once everything is prepared, this is when the magic happens.
Approval: Once the initial round of shooting is complete, we check with you to ensure that you’re happy with the footage we’ve captured.
Edit The Video Content: Edit the content to the specific guidelines we agreed beforehand. This means adding music, effects, sound effects and B-Roll footage to add to the video.
First Draft: A first draft is sent for you to approve. Any changes can be sent back at this point.
Signed Off: Any changes have been made, you’re happy with the outcome, and the video(s) has been signed off.