PPC is a way of marketing on the search engines’ top positions results for specific keywords and phrases that are relevant to your business, where you literally pay-per-click. The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%.
PPC is extremely cost effective, flexible and offers fast results. It’s budget friendly as you choose to spend as much or as little as you like, and you also get to choose when and where your ads appear based on keywords, location, device, time and date, and much more. Our continued success in PPC comes from our commitment to ensuring that our customers are receiving the biggest bang for their buck. This means that each time your ad is clicked it must have the very best chance of achieving the desired conversion; whether that’s selling a product or getting a visitor to complete an email signup. If your goal is to make sure that potential customers notice and consider you within the billions of Google searches per day, then PPC is crucial for your business.
We understand that digital marketing strategies come in many different shapes and sizes, and PPC just so happens to be one of many. Whether you're a small business with the goal to increase your brand awareness and exposure, or if you're an ecommerce business looking for new leads and to get ahead of competitors - we are a leading PPC agency that is driven to help achieve your business goals. Search ads can increase brand awareness by 80% alone!
Our tailored strategies are highly measureable, offer flexibility and control, and allow for precise targeting which is based on measurable data. Our PPC management service is an invaluabe tool that allows you to track your business growth, meet demanding goals and KPI's, and raise brand awareness.
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How Can PPC Help My Business?
PPC is a quick win, particularly when you’re in the process of trying to gain traction in other forms of marketing, such as SEO. PPC gives business owners the opportunity to improve revenue, by putting an advert in front of a group of users who are actively looking to purchase a specific product or service. Paid marketing is an intelligent approach if someone wishes to drive web traffic, increase conversions and boost profits. The beauty of PPC is the fact you can control precisely what you spend, while at the same time gathering valuable bottom-line information each time an advert is sent out. Imagine your company is paying £5 per click for your chosen phrases and during an average day you’re receiving about 20 clicks. One day, it could be the case that ten of these twenty prospects turn into paying customers. So, for that initial investment of £100, you’ve created significantly more profit. And since everything is entirely quantifiable, you can track everything and assess precisely why a particular advert did or didn’t perform in the way you wanted.
Where Does POD Digital Come In?
If you’re already running an account, we combine software data analysis and our years of experience to ensure the account is running to its full potential. Using this data, we can improve the ads quality and ranking, so they show on the top results with the best cost, identify new keyword opportunities, review existing keywords that may be underperforming and refine landing page designs. If there is no account present, we will create and optimise a new account on Google Ads or Bing Ads, or even synchronise the data between the two if both options are to be used. And finally, we ensure that we’ve created a list of relevant keywords that can drive revenue and build brand awareness. We create campaigns for each or all of the following: – Search Marketing – Display Marketing – YouTube Video Marketing – Google Shopping