Why Ecommerce Email Marketing?
Email marketing is an excellent way of delivering your chosen brand messages straight to those who count; the tricky part is getting their attention. Here at POD, we can work with you to create an email marketing campaign that combines useful emails with a clear and compelling message that leads to successful landing pages.
Your ecommerce business must take advantage of this audience, and we can tap into this crowd. Our main aims are to increase the click-through rates of emails leading to increased user engagement and ultimately more conversions. Unlike other forms of digital marketing such as SEO, there are no outside influences such as algorithm changes; therefore, you truly are in charge of your reach and message.
The POD Approach to Email Marketing
We will start by assessing how you collect the data to fill your email marketing subscription lists. So, it’s important for us to ask the following questions:
– At what point are you asking for the relevant information?
– Are you getting enough information without bombarding the user with unnecessary questions?
– Are you using other methods to collect data?
– Are these methods providing you with relevant and useful contacts who will be interested in what you have to offer?
During our consultations, we will work with you to develop a comprehensive email marketing strategy. This will include audience segmentation, the frequency of email sends and of the course the message. As with all of the marketing we undertake, cross-channel consistency is vital.
A good email template should be striking and immediately draw the recipient in and leave them wanting to know more. Our talented design team can create email marketing templates that do just that. We will create templates that are recognisable as your brand and consistent with all other mediums.
There is so much more to an ecommerce email marketing campaign than just sending out mass emails. We study past user activity of campaigns and determine which emails worked and which didn’t perform. Your lists will be segmented to ensure subscribers are receiving content relevant to them and monitor the analytics to gauge the successes.
Reporting & Analysis
All findings are analysed, which give us an understanding of user behaviour. This then allows us to grow and develop the campaign strategies further. This is a critical element of email marketing as it identifies what is successful and which campaigns need re-evaluating. We will share detailed reports with you during our consultation meetings.
Email Marketing – From £50
We will work with you to create email marketing campaigns that deliver a clear brand message leading to successful landing pages.