The National Conference Centre (NCC) is one of the U.K.’s leading locations for all manner of events, hosting about 200,000 guests in a year with a broad range of hosting capacity, technical and catering needs. The NCC prides itself on the quality of its offering, as well as its flexibility across all aspects of conference management, including space and capacity management, world class catering, technology and all brought to you with the very highest level of personal service.
The company’s key challenges were focused on demonstrating to prospective clients this enormous flexibility of their offering, as well as the superb quality across all aspects of their conference service. Analysis of their key strengths highlighted a willingness to provide tailored solutions for clients and provide immaculate service levels, neither of which were being reflected in their online offering.
pod totally redesigned the company’s website, building in functionality to reflect the flexibility of the offering and upgrading the photography and video imaging to wet the lips of prospective organisers about everything from their crème brûlée to their 100Mb’s of dedicated upload and download bandwidth WiFi. An intensive Pay Per Click (PPC) strategy was implemented, as well as a comprehensive Conversion Rate Optimisation (CRO) analysis, to optimise the PPC strategy and ensure spend was not being wasted on paid-for visits to the website not being converted further down the sales process.