Creative, curious, driven & smart
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I have broad experience in marketing and running businesses, which has given me the opportunity to develop and refine my business and marketing skills throughout my career.
In 2016, after running a number of successful businesses in a few different sectors, I returned to my true passion of delivering best in class online solutions that achieve exceptional results for my customers by co-founding POD Digital.
I spent many years IT contracting for a number of top tier financial institutions in the City, after attaining my Masters in Information Technology from the University of Strathclyde.
I have a passion for digital marketing and achieving tangible results for my customers, and I’m looking forward to developing POD Digital into a premium marketing company over the years to come.
I come from a graphic design and illustration background, but a decade in the industry has enabled me to complete projects spanning from video animations to Magento 2 web stores.
Now specialising in ecommerce conversion rate optimisation, I enjoy learning from every project and everyone I get the pleasure to work with.
With an initial background in graphic design, I have since been able to transition into web design/front end development.
I have over a decades worth of experience in the marketing industry, where I have been able to combine my design and development skills to create eye-catching visuals that drive conversion and revenue.
Digital Marketing Consultant
I began my Marketing career after working in the Equestrian Industry for over 15 years in roles that took me across the UK and further afield.
I love working with Social Media as it is so fast paced and ever changing, which means that I'm always learning new ways that Social Media can help to grow and develop a business.
Head of SEO
A country kid at heart, who made it to Leeds to graduate and London to gain six invaluable years of experience working at several digital advertising agencies (and be nearer Arsenal).
I am now fully devoted to POD Digital, and since 2017 I have (and continue to build) an unrivalled SEO team who thrive on delivering exceptional performance for a diverse range of reputable ecommerce websites.
For as long as I can remember I’ve always loved language and words, so when it came time to choose a career, copywriting seemed like the most natural move for me. This step inevitably led me towards the evolving world of digital marketing.
For the last six years, I’ve used my growing knowledge of online marketing and specialisms in outreach and content marketing to contribute to achieving excellent results.
Having established a passion for writing at a young age, I found that the digital world offered many opportunities for creative freedom and inspiration.
Fuelled by innovation and creativity, my expertise covers a dynamic spectrum of marketing disciplines, including content marketing, analytics and link building.
I’ve had a very varied career since leaving the RAF, where I worked as a statistical analyst for thirteen years. Since then, I have worked as everything from a DJ to a financial advisor, before settling into a sales and marketing career.
I have nearly three decades of experience in the sector, and I’m privileged to be able to work alongside Mike and Colin in their mission to create a sector leading marketing company.
I recently graduated from Coventry University with a degree in Graphic Design, but I’ve always had a love for all things print and digital.
During my time at POD, I have been able to learn and develop new skills in front end web development which has allowed me to follow projects from start to finish making sure I meet all requirements given from the client.
I’m a methodical and conscientious person with an extensive background in IT.
At POD, through my analytical and problem-solving skills, I perform the data crunching on Analytics and PPC to help our clients make a better business decision; from improving revenue to optimising costs with data insights.